Morgan Witt

Skills

Online Marketing

Email Marketing/Deliverability, Social Media Marketing, E-commerce, Mobile Marketing, CRM, SEO, Web Analytics, Affiliate Marketing, Website Development




Branding

Public Relations, Go-To Market Strategy, Marcom, Marketing Collateral Development




Other

Account Management, Project Management, Business Development, Vendor Relationship Management, Channel/Partner Relationship Management, Product Development, Direct Mail Marketing, Event Planning

Professional Experience

Founder/CEO

Morgan Witt Strategic Marketing Services

(Privately Held; 1-10 employees, Consulting Services)




San Diego, CA - 2008 to Present



• Strategic marketing consulting services for B2B, B2C, and Non-profilt organizations
• Own all business development as well as strategic services for business
• Strategic Consulting Services - Social Media Marketing, Integrated Online Marketing, Email Marketing/Deliverability, Strategic Alliance Development, Marketing Technology Strategy, Product Marketing, Public Relations







Director of Marketing Strategy

JuiceMetrIQs™, a Juice Media Worldwide, LLC. Company

(Privately Held; 11-50 employees; Marketing and Advertising industry)




San Diego, CA – 2007 to 2008



• Reported directly to CEO
• Developed marketing budgets and managed P&L
• Identified key publications and influence groups and communicated company positioning and product functionality to them
• Managed public relations plan both internally and using 3rd party agencies
• Created and distributed valuable whitepapers and reference account collateral for key vertical industries
• Identified and prioritized areas for lead generation, such as press reviews, search engine rankings, SEO, PPC, text link, banners, webinars, podcasts, conference speaking engagements, email campaigns, newsletters, blogs, tradeshows, or user group conferences
• Maintained and optimized corporate website(s) to achieve high search-engine rankings for the keyword searches
• Implemented online and direct response marketing activities, user forums, forward web content, RSS feeds, blogs and webinars to generate awareness and assist with customer evaluations
• Managed tradeshows and company events
• Developed and implemented channel marketing communications to engage and educate partners
• Provided valuable insight and direction to product group in developing the product roadmap
• Researched competitive pricing, features and messaging and regularly update our sales, marketing and product management teams on this information
• Developed consistent content and product collateral for sales and partners to aid in effective selling against competitors
• Developed content, flash demos, white papers and other content for website to assist customers understanding and evaluating products and services







Founder/Editor in Chief

strictlysocial.com

(Privately Held; 1-10 employees, Music and Advertising industry)




San Diego, CA - 2006 to Present



• Own all online marketing, new media strategy (social networks, blogging, viral seeding, SEO, etc.)
• Lead evangelist and relationship manager, managing the day to day content implementation, artist, record label, and industry relations.
• Manage brand presence on MySpace, Facebook, YouTube, and similar sites to drive traffic.
• Manage interplay between online/social media and traditional media in promoting brand and webiste
• Manage all social media tools, including social bookmarking, tagging, and blog publishing
• Developed design, applications, navigation, and Web 2.0 aspects of website
• Daily management of user-generated content, Web video and viral marketing







Sr. Account Development Manager/Sr. Manager of Deliverability and ISP Relations

Blue Hornet, Inc., a Digital River Company

(Public Company; 1001-5000 employees; DRIV; Online Media industry)




San Diego, CA - 2004 to 2007



• Reported directly to Global Vice President
• Developed and implemented integrated online marketing programs and strategies for enterprise brands such as Forbes Newsletters, Citysearch.com, Symantec, Match.com, Computer Associates, MGM, and KSL Resorts.
• Produced and managed online marketing and e-commerce programs from design to distribution.
• Successfully managed $2-3MM in recurring revenue year over year.
• Managed multiple projects/programs from implementation to completion.
• Marketing strategy consulting, testing, and training with focus on email marketing, web analytics, mobile marketing, and e-commerce.
• Managed partner relationships and 3rd party online marketing technology vendors.
• Developed SureSend email marketing deliverability management services and technology platform (brand, marketing, pricing, technology)







Operations Manager

Capital One Auto Finance (formerly Peoplefirst.com)

(Public Company; 5001-10,000 employees; COF; Financial Services industry)




San Diego, CA – 2000 to 2003



• Reported directly to Director of Loan Operations.
• Managed and developed 20-30 direct reports from Customer Service and Underwriting departments.
• Established, motivated, and mobilized cross-functional teams to accomplish tasks on-time and on budget.
• Developed and maintained I.B.S. (Information Based Strategy) for Loan Operations business unit.
• Developed relationship between Loan Operations and Marketing & Analysis departments to drive application volume, fund rates, cash out rates, customer satisfaction scores, and continuous process improvement.
• Coordinated and managed new marketing, pricing, and testing programs.
• Consulted as subject matter expert for various marketing projects/programs related to Loan Operations

Software and Technical Skills

• Microsoft Office Suite
• BlueHornet eMS (email marketing)
• ExactTarget (email marketing)
• WordPress (blogging)
• Fire Click Web Analytics
• Pivotal Veracity (email deliverability)
• Google Analytics
• Compendium Blogware (blogging)
• JuiceMetrIQs (data aggregation, CRM, business intelligence)
• Twitter
• Myspace
• Facebook
• Ning

Education

Masters of Business Administration

Concentration: Electronic Business and Organizational Behavior

National University

2007




Bachelors of Business Administration

Concentration: Marketing

National University

2004