Marla Chupack
Chicago / IL
p. 773.501.3534
Objective
Opportunity to use my extensive marketing, technology, strategy, and leadership background to grow organization's bottom line.
Summary of Qualifications
- Interactive marketing professional with 15+ years of progressive online and offline marketing experience
- Experienced communicator that can motivate and sell ideas to all levels of management
- Successful Career Site Manager and Promoter
- Expertise in managing and moderating Web casts
- Solid performer in Corporate as well as Association organizations
- Proficient with SharePoint, PowerPoint, WebEx, TalkPoint, Avitage
Skills and Accomplishments
- Instituted and ran self-service webcast platform for a sponsored webcast program generating over $2.1 million in revenue
- Devised and implemented an online career center strategy resulting in $60,000 revenue increase in two months
- Raised average webcast attendance by 40% through acting as promotional adviser to sponsors and adding additional promotional avenues
- Managed highest yielding membership acquisition campaign, bringing in $65,831 revenue and increasing total membership 5%
- Instituted new monthly newsletter for job seekers and employers that resulted in a 10% increased open rate
- Won Crystal Award for Conference Premium (Pen/Memory Stick with conference presentations) I selected, recommended and project managed
Professional Experience
- American Marketing Association (Chicago, IL), Interactive Marketing Manager 2006 - Present
- Consulting (Chicago, IL), Trustmark Insurance, American Marketing Association 2005 - 2006
- Peoples Energy Services (Chicago, IL), Manager Mass Marketing 2004 - 2005
- CNA Life Insurance (Chicago, IL & Nashville, TN), Web Communications Manager 2000 - 2004
- First Nonprofit Mutual Insurance Company (Chicago, IL), Director of MarCom 1994 - 2000
- Preferred Health Care (Skokie, IL), Account Specialist 1992 - 1994
- Freelance Marketing (Chicago, IL) R.R. Donnelley, National Easter Seals 1990 - 1992
- CNA Insurance (Chicago, IL), Account Executive, Sales Promotion/Marketing 1979 - 1989
- Managed, promoted and moderated a bi-weekly Marketing Thought Leader Webcast Sponsorship Program
- Managed and promoted an online career center
- Mapped websites and worked on information architecture for portal launch
- Created, wrote and edited web content pages
- Recommended, selected and implemented email solutions
- Recommended, selected and implemented viral campaigns
- Aligned and created databases
- Assisted in Google AdWord campaigns
- Recommended and implemented marketing campaign micro-sites
- Managed and negotiated vendor relationships (PalmOne, InsWeb, iVillage, Barnes & Noble, NAVA, CEU Provider...)
- Implemented online sales catalog
- Managed direct mail campaigns
- Defined, recommended and implemented eBusiness strategies
- Managed Social Network for conference participants
- Managed Web Design team of three
- Acted as liaison between Marketing and IT
- Managed websites
- Created Mplanet (high profile marketing conference - attendance 1,000) event book and collateral material
Within these positions I have:
Software and Technical Skills
- Dreamweaver
- SharePoint
- Microsoft Office, including PowerPoint
- WebEx
- TalkPoint
- Blogs
- Webcasts
- Podcasts
- Mac & Windows
Education
Northern Illinois University, BA Speech Communications (Radio, TV, Film)