Marla Chupack

Chicago / IL

p. 773.501.3534

Objective

    Opportunity to use my extensive marketing, technology, strategy, and leadership background to grow organization's bottom line.


Summary of Qualifications

  • Interactive marketing professional with 15+ years of progressive online and offline marketing experience

  • Experienced communicator that can motivate and sell ideas to all levels of management

  • Successful Career Site Manager and Promoter

  • Expertise in managing and moderating Web casts

  • Solid performer in Corporate as well as Association organizations

  • Proficient with SharePoint, PowerPoint, WebEx, TalkPoint, Avitage



Skills and Accomplishments

  • Instituted and ran self-service webcast platform for a sponsored webcast program generating over $2.1 million in revenue
  • Devised and implemented an online career center strategy resulting in $60,000 revenue increase in two months
  • Raised average webcast attendance by 40% through acting as promotional adviser to sponsors and adding additional promotional avenues
  • Managed highest yielding membership acquisition campaign, bringing in $65,831 revenue and increasing total membership 5%
  • Instituted new monthly newsletter for job seekers and employers that resulted in a 10% increased open rate
  • Won Crystal Award for Conference Premium (Pen/Memory Stick with conference presentations) I selected, recommended and project managed

Professional Experience


  • American Marketing Association (Chicago, IL), Interactive Marketing Manager 2006 - Present
  • Consulting (Chicago, IL), Trustmark Insurance, American Marketing Association 2005 - 2006
  • Peoples Energy Services (Chicago, IL), Manager Mass Marketing 2004 - 2005
  • CNA Life Insurance (Chicago, IL & Nashville, TN), Web Communications Manager 2000 - 2004
  • First Nonprofit Mutual Insurance Company (Chicago, IL), Director of MarCom 1994 - 2000
  • Preferred Health Care (Skokie, IL), Account Specialist 1992 - 1994
  • Freelance Marketing (Chicago, IL) R.R. Donnelley, National Easter Seals 1990 - 1992
  • CNA Insurance (Chicago, IL), Account Executive, Sales Promotion/Marketing 1979 - 1989


    • Within these positions I have:

  • Managed, promoted and moderated a bi-weekly Marketing Thought Leader Webcast Sponsorship Program
  • Managed and promoted an online career center
  • Mapped websites and worked on information architecture for portal launch
  • Created, wrote and edited web content pages
  • Recommended, selected and implemented email solutions
  • Recommended, selected and implemented viral campaigns
  • Aligned and created databases
  • Assisted in Google AdWord campaigns
  • Recommended and implemented marketing campaign micro-sites
  • Managed and negotiated vendor relationships (PalmOne, InsWeb, iVillage, Barnes & Noble, NAVA, CEU Provider...)
  • Implemented online sales catalog
  • Managed direct mail campaigns
  • Defined, recommended and implemented eBusiness strategies
  • Managed Social Network for conference participants
  • Managed Web Design team of three
  • Acted as liaison between Marketing and IT
  • Managed websites
  • Created Mplanet (high profile marketing conference - attendance 1,000) event book and collateral material


Software and Technical Skills

  • Dreamweaver
  • SharePoint
  • Microsoft Office, including PowerPoint
  • WebEx
  • TalkPoint
  • Blogs
  • Webcasts
  • Podcasts
  • Mac & Windows

Education

    Northern Illinois University, BA Speech Communications (Radio, TV, Film)