Posts Tagged ‘target audience’



Show You Are a “Match”

Posted On: Thursday, May 28th, 2009 - Posted By: Adam C.

Don’t Make Employers Guess – Prove It!

Know Your Audience:

You find companies in which to send your resume and cover letter.  But do you know HOW these companies organize their search and selection processes?  Your company research should include an investigation of HOW they receive your resume.  Specifically, does a pair of human eyes review them first?  Or are all resumes scanned into the company’s Applicant Tracking System first?  If so, “you” are not being seen by human eyes unless your resume got the automated system’s attention first through your keywords.  Mid-size to large companies who need to be able to handle a high volume of incoming applications simply cannot manage without such an automated system.  If software is evaluating your resume for best fit, or match, you need to write your resume in a way that the software can best take notice of you and your talents.

Build in a “Keywords” Section on Your Resume:

A keyword section can be placed close to the top, down at the bottom, or along the side margin of your resume.  Keywords are the items that a prospective employer needs to associate with you to know to what extent you are a suitable candidate for consideration. Keywords can encompass and showcase acronyms, buzzwords, software, equipment, processes, tools, job titles, context, and more.

It’s Your Career!

Keywords help to establish that your qualifications and experience are highly relevant for the position in question.

Do your homework: locate 3-4 ads or postings for a particular job title of interest (and suitable for your qualifications).  Between them, come up with a list of 10-12 keywords that you can list on your resume.

Keywords are the important words you want a prospective employer to associate with you.  They are also found prominently within job postings.  You want your keywords to match their keywords (again, as suitable to your qualifications).

Lisa has 14 years of résumé coaching experience.
She currently directs day-to-day operations and programming of a career center at a two-year technical college. From 2006-2008, she served as State Chair of a national organization to support women leaders in higher education. She remains on the Board. Previously, she served as HR Director of a legal services firm and specialized in worker’s compensation issues. From 1996-1998, she worked as a graduate assistant in the career services office of a large four-year college.

Need More Advice?

Get the resume help you need!

Build your resume with the GigTide Online Resume Builder and visit the CYJ website at www.changeyourjob.us.

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Posted in How to Write a Resume, Resume Sections, Writing Tips | 1 Comment »

Remain Objective: How to Target Your Resume to Your Audience

Posted On: Tuesday, April 21st, 2009 - Posted By: Adam C.

Speak Their Language:

Employers have a language of their own.  That language consists of keywords, buzzwords, acronyms, and titles.  You need to speak their language to demonstrate that you know what they want and that you are the right candidate for the job.  You learn the employer’s language by doing your research:  carefully review job postings and the company website; interview current or former employees about company culture; and read their press releases and financial reports.

Be Specific:

A targeted objective uses the exact job title of the position that a company wants to fill.  You can simply list an objective statement of: “Seeking Customer Care Consultant position”.  Or you can develop a bio statement that further demonstrates your qualifications for the job.  For example:  Customer Care Consultant with 3 years of demonstrated experience in building rapport, solving problems, and increasing sales”.  From that point forward, every line of your resume should support that Objective, directly or indirectly.

It’s Your Target!

The WORST objective is vague and directionless.  For example: “Seeking a challenging position that uses my education and experience and offers opportunities for advancement”.

Specific job titles help companies route your resume to the right recruiter.  If they cannot figure that out easily, your resume won’t be reviewed by anyone.

Do not apply generically for currently open positions like everybody else is doing.  Network and do your homework on the position and the company first.  Then send a highly targeted resume and cover letter based upon what you learn.

Sending out 10-20 highly targeted resumes and cover letters each week is far more effective than blasting out 100 generic resumes.  Demonstrate quality over quantity.

Lisa has 14 years of résumé coaching experience.
She currently directs day-to-day operations and programming of a career center at a two-year technical college. From 2006-2008, she served as State Chair of a national organization to support women leaders in higher education. She remains on the Board. Previously, she served as HR Director of a legal services firm and specialized in worker’s compensation issues. From 1996-1998, she worked as a graduate assistant in the career services office of a large four-year college.

Need More Advice?

Get the resume help you need!

Build your resume with the GigTide Online Resume Builder and visit the CYJ website at www.changeyourjob.us.

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Posted in How to Write a Resume, Resume Tips, Writing Tips, Your Career | No Comments »


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